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The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their own businesses.For newcomers, the task of getting digital marketing clients can feel like navigating a maze, and the quest for clients becomes an often neglected priority. We understand those feelings…

Tourism has evolved over the last century. If you go back in history and see how far we have come, you’d be surprised by how many things have actually changed over the years. Let’s not forget how much digital marketing has changed as well.So, the real question is, how can you know which are the…

Your website is like a digital brochure—and even more than that—a platform to showcase your brand identity, communicate your value proposition, and effectively engage visitors. When it’s well-crafted, it can captivate audiences while also cultivating trust and credibility.Now, let’s address the age-old question: professional web design companies or freelancers? While both options have their merits,…

Discover how to use email automation in a clever way. To increase interaction and conversions; use transactional, trigger, and journey emails.We email marketers at SimplifiedB2B are constantly looking for ways to make our jobs easier. We have always been understaffed and underfunded, so we have had to learn how to get by on less, even…

Despite the mysterious ring to its name, Dark Social isn’t as intimidating as it sounds. At SimplifiedB2B, we like to think of it as a hidden treasure trove of social sharing and chats that fly under the radar of usual tracking tools like web analytics. This kind of sharing – whether through messaging apps, private…

Every click, swipe, and scroll shapes company outcomes, including AI in marketing strategy, which transcends mere innovation.AI agencies have been functioning as compasses in this new artificial intelligence-focused world for digital marketers navigating this disruptive tsunami. Even academic publications emphasize that understanding and utilizing AI agencies’ potential is critical to remaining competitive as the digital…

Ever imagine yourself in a whirlwind of creativity, strategy, and caffeine? If the dynamic world of digital marketing gets your heart racing, you may think that working as a marketer in an agency might be your dream job (and it’s quite common at that age.)So much so that, SimplifiedB2B predicts the industry will explode by…

Are you ready to learn about the metaverse and how it may help your brand? This article will help you engage customers in realistic virtual environments by exploring the metaverse’s building blocks, including hardware, software, and services. We’ll also look at interesting ways that many businesses, such as gaming and entertainment, could use this new…

Ever feel like your marketing agency website is a one-way street? You’re putting out great content, but potential clients just aren’t reaching out. The culprit might be a surprising one: your Contact Us page. Often overlooked, a well-designed Contact Us page can be a goldmine for qualified leads.Simply put a well-designed Contact Us page with…

Have you ever found yourself giving into a spontaneous desire to make a purchase because an advertisement impressed you, the packaging appealed to you, or something just nudged you? Most likely, yes. Harvard studies suggest that 95% of purchasing decisions are made subconsciously, and emotionally. And companies have learned to work with this, utilizing neuromarketing.1.…