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Demand generation is a data-driven marketing program leveraging the inbound methodology to drive awareness and interest throughout the entire buyer and customer lifecycle. Demand generation is focused on revenue creation and is most successful when executed through an integrated tech stack. A true demand generation strategy accounts for every touchpoint in the buyer’s journey —…

If you’re planning to grow your sales team in 2022, or you’re looking to generate more performance from every rep, you should take a critical look at your lead distribution process.   Because of its business importance, your lead distribution process should be analyzed, codified, and documented as part of your overall revenue operations strategy, whether…

As the subscription space continues to grow, marketers and revenue teams have entered 2022 with unprecedented opportunities as well as significant challenges. The opportunity to secure a competitive edge abounds, but it is increasingly difficult to balance growth strategy with execution across a growing array of available tactics.  This challenge has led to the continued…

Most companies nowadays know that they want marketing content. But, creating and promoting content successfully is easier said than done.  What should you say? How do you say it? Who are you speaking to? Where do you find them? A strong content strategy will help you tackle those questions and improve your leads’ buying experience.…

SEO is a pillar of any inbound strategy. But, overdoing it can lead to more harm than good.  While in the past, marketers have managed to identify some search ranking factors and optimize around them in order to appeal to Google’s algorithm and increase their ranks, the algorithm has been getting smarter and more user…

Account-based marketing is a type of business strategy where a business concentrates all its resources on a bunch of target accounts in the market. For the purpose of targeting, personalized campaigns engaging with each account and delivering the marketing message come to use.  ABM isn’t primarily used for lead generation but targets the existing customers…

A good recruitment strategy should help you get the best from the pool of employees available. It should allow you to get quality candidates without wasting much of your time.  In this time and era, you will be lucky to get quality employees if you use the traditional hiring procedures. The  old procedures entail advertising…

Content is still king, so they say. This is why many businesses have continued to invest more money in content. Indeed, a working content marketing strategy can bring success to a business venture in a short span of time. But producing content requires time and money. Yet some of the content may receive more views…

Content syndication is all about republishing your content on sites to allow it to reach a broader audience. It increases brand awareness and builds links that drive traffic to the original article. Content syndication is an important strategy that is used by influential sites like Huffington Post, New YorkTimes, and CNN. It is a technique…