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Slide-based courses can be great for delivering knowledge company wide. What matters, though, is if you can keep your employees engaged with these training materials. Otherwise, learners won’t be able to retain new knowledge, and training won’t work. To avoid ‘death by PowerPoint’ and provide employees with a meaningful learning experience, you can follow these…

As a founder, you’re probably always on the lookout for the next best thing that’s going to help you raise money. The 70-20-10 method can not only help boost performance but can also transform your ROI. Those who have used this method usually outperform their competition by a margin of 10-20%. It’s often called the…

Do you want to advance your sales process but you are tight on a budget? This article will guide you to find the best free CRM software for your small business! If you ended up here, you are probably aware of your small business needs in managing the relationship with your customers. As your business…

Using visuals in your content marketing strategy is a no-brainer in 2022. The results of a survey conducted by Venngage show that, in 2021, 48.2% of all published content included visuals. Moreover, as many as 64% of marketers stated that visuals were either essential or very important for achieving their goals. 5 Types of Visuals You Need…

From advertising to direct emails, there is no lack of marketing tools that e-commerce businesses can draw on to reach consumers and boost sales. But there’s nothing quite like video; 78% of video marketers say video has directly helped increase sales. And with people consuming 18 hours of video online on average per week, up an astonishing…

Big Data is a term you’ve probably heard before – but what exactly is it and how important is it to our daily lives? The concept of Big Data is a simple one – it is, quite literally, big amounts of data. Amounts so big in fact, that they might seem impossible to process using…

Artificial intelligence is a top digital marketing trend in 2022; it has become mainstream across many different industries. Also known as AI, it has already made a huge difference in how brands interact with their audience. Artificial intelligence has been around for several years but is growing year by year, making it a significant part…

The vast space of digital marketing is full of undiscovered potential to grow your business. From content marketing to social media management, you can choose from a wide variety of effective digital marketing services to help your business thrive. Today’s article is about two specific areas of digital marketing: search engine optimisation (SEO) and pay-per-click…

In my role as a Senior SEO Strategist at a London-based eCommerce SEO agency, my team and I have created SEO-led content strategies for many of our clients who range from small DTC startups to international eCommerce brands. Although a strong content strategy is a bedrock for any successful SEO strategy, its importance for eCommerce is…

Google is continuously getting smarter and more powerful. As Google gets better at answering queries within the SERPs, this can make it harder for those of us who rely on Google’s organic search traffic. As things change, 2022 is the prime time to look into SEO techniques to drive more valuable traffic to your site.…