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For startups and small businesses, it’s important to work with a branding agency in the process of building or renewing their brand. If you want to survive in the market and impress your target audience at first glance, you need to make sure that you have a sustainable and reliable branding strategy. You wouldn’t want…

Do you know what makes a good mobile app different from a poor one? It’s the UI/UX design! UX/UI design has proven to play a major role in deciding the success of a mobile application. It has introduced itself as a way to reach the minds and hearts of customers and users by displaying engaging…

App store optimization agencies help you get more search traffic and target installs from app stores. They solve many problems in the mobile application market as the number of mobile apps is increasing day by day.  With this increase, a competitive environment arises between the app owners. They can gain an advantage with processes similar…

Email marketing is one of the marketers’ go-to solutions for promoting online businesses. But it is not as easy as it seems. Sometimes, many challenges come in the way of strategizing the best email marketing plan. So, let us get straight away and know the significant challenges businesses can face with email marketing and how…

There are 4 billion daily email users and 99% of those users check their inbox every morning. That’s crazy numbers and a large, untapped resource for your startup to be gaining visibility. Picture the scene: You’re a consumer, checking your emails one morning and you sigh as you’re faced with a wall of promotional and…

Last year, Shopify Unite 2021 announced its biggest, boldest update to date, the new Shopify 2.0 store. This news has not only taken the tech industry by storm, but it has also opened up Pandora’s box of creative possibilities for Shopify users. What Is the Shopify Online Store 2.0? Creativity is at the forefront with this update,…

Microscope, microsurgery, Microsoft PowerPoint… How many great things have this ‘micro’ prefix and work wonders! If you’re looking for similar game-changing solutions that can revamp your employee training, there is microlearning. It can really exemplify small steps towards larger goals. This article will help you know more about microlearning and consider the reasons for using it in…

The best social media analytics tools for eCommerce assist businesses in collecting and interpreting data from social media platforms. These tools are fundamental and play a significant role in eCommerce marketing.   eCommerce has witnessed a dramatic increase, with revenue estimated to pass $599.2 billion by 2024. With the major growth in the eCommerce industry, reaching out…

Social media is making its way into the hearts of many brands and businesses today. What used to be termed  “a time-waster” and “a distraction” now helps many enterprises in growing Twitter followers, Instagram followers, and Facebook too, to boost their online presence.  As the days go by, social media keeps proving to be a resourceful…

When we say “buyer persona”, what’s the first thing that pops into your head?  If it’s a fictional or semi-fictional character representing a segment of your target audience, you’re on the right track. Buyer personas have evolved from being a lesser-known marketing technique to being your best bet at boosting conversion rates. Creating and understanding…