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Since the beginning of 2022, we have noticed many new trends that have taken over the e-commerce industry. As a result of the COVID-19 pandemic, consumers’ shopping behaviors have drastically changed, which allowed the e-commerce industry to blow up in many beneficial ways. In fact, the e-commerce industry is expected to reach $5.4 trillion by…

A clogged inbox, endless follow-up calls, and messy spreadsheets are signs of a broken website feedback process. It’s time to change your workflow, both for you and your clients.  What does a traditional process look like for website feedback? So you have built an amazing website for your client. But your client found issues! “That…

It’s no secret that WordPress is one of the most popular platforms in the world. It powers half of the world’s websites — over 80 million — and has evolved from a humble blogging platform into one of the most powerful content management systems on the market. But there are plenty of uses for business…

Content is one of the most important ranking factors. This has been mentioned by Google and proved by SEO specialists many times. Search engines don’t limit themselves to keyword matching anymore, they’ve progressed significantly. Thus, content optimization is much more than filling a page with target keywords. Here I will tell you about all the…

Google Analytics 4, more commonly referred to as GA4 is Google’s replacement for Universal Analytics. UA will be sunset in July of next year, after which it will stop collecting data. Like it or not, GA4 will soon be our only option for collecting user data – but why shut down Universal Analytics in the…

In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an oversaturated and globalized market, brands that employ marketing, PR, design and development agencies (to name…

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long run. There are many client reporting tools that we’ll be taking a deeper look at;…

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending more you’ll see improved traction, and quicker. But there’s a lot more to this than…

Virtual reality is a handy marketing tool in the tourism industry. As a field that opens up a vast space for creativity, tourism embraces VR-based marketing projects.  Marketing gets the most out of tech opportunities to boost engagement and build relationships. Specifically, VR marketing strengthens companies’ hands to approach their target audience with an exciting…

Spend more time while doing meaningful work and less time feeling frustrated between marketing related processes. Sounds great, right? Let’s have a look at how you can make this magic happen by using the best marketing workflow management software for agencies! Things can be ever-changing in this highly competitive marketing world. As an agency, if…