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 B2B LEAD NURTURING AND TELEMARKETING HELP MAKE STRONGER CONNECTIONS. Success in sales can be directly traced to strong connections, which in turn often correlates to sales activity, which closely aligns to lead nurturing. You may be hearing the chatter of “cold calling is dead” or “email is only reaching the promotions, clutter or junk folder.” The…

B2B LEAD NURTURING AND TELEMARKETING Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented audiences. The problem is — it may not be enough or effective. How many emails does the typical…

Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval as a result of Coronavirus (COVID-19). The Marketing & Sales team at your company more than likely has had to pivot, scrap or make entirely new plans. Everyone is hoping for…

B2B lead generation via email marketing is every marketer’s dream solution. It provides a level of automation that takes on a lot of the workload. The issue is that not every marketer knows just how to use email to its fullest potential in lead generation. As with all marketing efforts and technologies, if email isn’t done…

A PowerPoint presentation can be just a deck of slides. But with specific PPT add-ins, you can turn it into a stunning presentation with beautiful charts and other amazing visuals, or even into impressive eLearning courses. At any rate, a good presentation requires hard work. However, add-ins let you make slides more appealing and interactive with…

In the post-pandemic time, a lot of enterprises are still struggling to find the right path from the Corona crisis to getting back on track. Managers are facing challenges to adapt to the changing demands of both businesses and consumers. It’s up to them to succeed in this “New Normality“ and find a way for…

So, you want more leads. Maybe your campaigns are falling flat, or maybe the leads you are getting are of a low quality. It might not surprise you to know that, as digital marketers, we’ve been in the same situation. Luckily, Soup Agency has picked up some tips to help you generate more qualified leads through your…

The use of social media has skyrocketed, and it is essential for furthering your social media marketing initiatives in the healthcare industry. In this highly competitive field, a strong healthcare social media marketing strategy must be implemented in order to stand out from the crowd and reach patients and consumers. Naturally, with the developing technology,…

People tend to work out problems with two different strategies. Either they work through some evidence and make a point of it, or a solution pops into their mind along with a feeling that the answer is right and they choose to believe their gut.  The first problem-solving way is what we call the use…

The marketing role is constantly evolving to keep up with the changes caused by technological advancements. The qualities you needed in a marketer a few years ago differ from the skills required today. It is crucial to keep up with the changes and master the necessary channels to ensure lasting success. Recent studies have shown that…