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As the digital marketing industry continues to evolve, mastering the art of agency leadership can significantly accelerate growth and ensure long-term success.Let’s explore key competencies for agency leaders, the various agency leadership roles within a digital marketing agency, and actionable tips for agency founders and C-level executives to lead their teams effectively.What Is Agency Leadership?Agency…

Have you ever wondered about influencer marketing agency pricing and how much it might cost to benefit from the power of influencers for your brand?Influencer marketing might be the strongest strategy in today’s digital marketing efforts for reaching and engaging audiences. But understanding the costs involved can be a bit of a puzzle.Let’s break it…

Choosing the right digital marketing agency can be a game-changer for your business; it may be your best or worst decision. So, you should know how to evaluate a digital marketing agency to ensure you’re making the right choice.You should fully understand their digital agency service types, do research about their industry reputation, and assess…

SEO reporting goes beyond throwing numbers onto a page and hitting the send button. Agencies like SimplifiedB2B that really want to impact their clients’ businesses need to tell a story of growth and engagement while communicating tangible results.Struggling to prove your marketing agency’s worth to clients? You’re not alone. Many agencies face the challenge of…

It is not surprising that digital agency owners and new-age marketers constantly seek ways to demonstrate their value and win new clients. One of the most effective tools at your disposal is the case study.As you already know, a case study is a type of review that goes beyond mere testimonials to provide a detailed…

Imagine wearing special glasses that show you extra things in the real world, like information bubbles or cool 3D models. That’s augmented reality (AR)! It adds digital stuff to what you see normally.Virtual reality (VR) is like stepping into a whole new world created by computers. Imagine putting on a VR headset and finding yourself…

Forget yesterday’s trends, influencer marketing is here to stay, and it’s stronger than ever.Fueled by constant innovation, the influencer marketing space keeps reaching new levels. Imagine having a passionate advocate on your team – someone who authentically connects with their audience, shares genuine excitement for fantastic products and keeps them in the loop on the…

Facebook, X (formerly Twitter), Instagram, TikTok, and other social media sites, have become a part of our daily lives that’s usually just as important as eating. These platforms connect us as individuals and also organizations with a global audience. We can chat, find services, and express our thoughts and values there. This is great if…

In the world of digital marketing, there hardly ever seems to be a need to invest in traditional forms of advertising. With all the options and opportunities present in the online realm, why would any business spend time and money on TV ads, radio spots, or billboards? Right.Well, we’d be remiss not to say that…

The E-commerce marketplace has exceeded $7 billion in size. With the pace at which it’s growing, projections show that it’s likely to surpass the $24 billion mark by 2031.However, other areas are growing significantly, like customer demand for better services, technicality in operating back-office logistics, complexities in E-commerce marketing, and more. Fortunately, there are solutions…