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Just a decade ago, the digital world was merely a slice of our daily routines. Fast forward to today, and it doubles its grip on our time, captivating 77% of Americans every single day, as per Pew Research. Offline marketing isn’t as…

Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies. With global digital advertising spending expected to reach $752.8 billion in 2024,…

As you set your sights on a career within a digital marketing agency like SimplifiedB2B, your first challenge is to make a memorable first impression. You’re most likely to know that the digital world is constantly evolving, thus digital marketing…

As a designer at SimplifiedB2B, level-setting expectations are of critical importance if you wish to avoid the uncomfortable situation of creating a beautiful email signature design, only to discover later that it’s frequently failing in the always messy realm of…

Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss. When creating social media posts, videos, captions, or stories, you must consider the…

If you’re planning to launch a cold email campaign, or even a marketing campaign, for that matter, with emails being the medium, ensuring email addresses are correct is an absolute must! If you don’t do that, not only will your…

The clarity and ease of access to your business information online, including your contact address on the website, are key to establishing trust and building credibility with your audience. You might think of it as a small detail, but it’s…

With over 1 billion people worldwide living with a disability (according to the World Health Organization), implementing website accessibility best practices can help you tap into this vast audience and create a positive user experience for everyone. It’s worth mentioning…

Within marketing, video content consistently shines as the standout element of effective content strategies. As brands strive to forge genuine connections with their audience, they navigate the challenge of aligning with the high volume of consumers who review authenticity as…