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To stand out, you have to ensure customer satisfaction, and the foremost step to take is what 76% of companies now do: providing customer support outside of typical business hours. This is a great way to demonstrate SimplifiedB2B’s commitment to…

In the fast-paced world of digital marketing, making data-driven decisions is crucial for staying ahead of the competition and achieving sustainable growth. However, with abundant data from various sources and channels and numerous available KPIs, extracting meaningful insights and translating…

Digital marketing is often perceived to be an easy business, considering that much of the work is done online. However, many agency owners overlook the importance of the marketing agency team structure that will make the work happen. In an…

Are you one of those thinking that defining your agency’s values is merely an administrative task? Articulating your agency’s values is a strategic move attached to your business goals and marketing strategy. So much so that it builds a strong…

Creative proofing is a critical phase in any creative project, where drafts and designs are reviewed for errors, consistency, and overall quality before final approval. Traditionally, this involves printed proofs or digital files sent via email, often leading to a…

How much is charged for social media marketing services in 2024? With the global social media marketing industry projected to surpass $200 billion by 2024, this question is more relevant than ever. Besides, we are actually talking about an industry…

Fifty percent of consumers said sustainability is one of their top four priorities when purchasing products or services, highlighting why your brand should drive towards a more sustainable future. Sustainability is about being able to exist and develop without compromising…

Digital agency profitability hinges on attracting new clients and optimizing every key aspect of operations. With profit margins for most marketing agencies ranging from 10% to 20%, strategic management can make a substantial difference for the sake of agency profitability…

If we say reputation management for agencies is everything, we’re not exaggerating. Did you know that 97% of consumers read online reviews before making a decision? Another study shows that 85% of people trust online reviews as much as personal…