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The epidemic had a huge impact on the way businesses interact with their customers. More and more companies stake on digital marketing, which results in a bunch of new trends and tendencies. For example, email marketing has never been more popular…

Does your website enjoy a high ranking on Google? This is something that is a great achievement and you can know that online users are going to be able to find you. It can ensure you have a steady stream…

Dynamic content is a portion of a website where different things will be displayed based on a variable, such as user information or URL.  “At the most distilled point, you are changing something on your website based on a variable,…

Everyone knows that the higher we rank on search engine results, the more traffic we get to our website and the more opportunities we get to convert those visitors into paying customers. In fact, you may already spend significant time…

Your company needs customers to succeed. Thus, the needs of your customers have to be your business’s focus. But how do you satisfy those seemingly endless needs without putting too much of a drain on your company resources or employees?…

Demand generation is a data-driven marketing program leveraging the inbound methodology to drive awareness and interest throughout the entire buyer and customer lifecycle. Demand generation is focused on revenue creation and is most successful when executed through an integrated tech…

If you’re planning to grow your sales team in 2022, or you’re looking to generate more performance from every rep, you should take a critical look at your lead distribution process.   Because of its business importance, your lead distribution process…

As the subscription space continues to grow, marketers and revenue teams have entered 2022 with unprecedented opportunities as well as significant challenges. The opportunity to secure a competitive edge abounds, but it is increasingly difficult to balance growth strategy with…

Most companies nowadays know that they want marketing content. But, creating and promoting content successfully is easier said than done.  What should you say? How do you say it? Who are you speaking to? Where do you find them? A…