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Lush Cosmetics, a popular British line of handmade cosmetics, recently made a risky move that has garnered attention from consumers and experts alike in this age of social media and digital marketing. The business made the challenging decision to withdraw its…

In the ever-evolving sports industry, which is expected to soar to a staggering value of over 623 billion dollars by 2027, keeping pace with consumer demands is paramount. The huge drive for adaptation and growth requires a blend of both digital…

Have you incorporated gamification into your marketing strategy? If you said no, we’re here to tell you all about it! Gamification has become a popular strategy in today’s marketing efforts. By combining gaming elements with marketing techniques, brands can create…

If there’s one guarantee about life in the digital agency world, there won’t be many dull moments. It’s full-on and fast-paced, which is why most of us love it, but with that speed comes the potential to take your eye…

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.  The global artificial intelligence…

In a world where smartphones are our dining companions and hashtags are as important as salt, the success of your restaurant hinges on more than just the flavor of your dishes. Your online presence matters and social media has become…

The term “generative AI” has recently become almost ubiquitous. But what is generative AI in its true sense, and what should we expect from it?  At its core, generative AI represents a subset of artificial intelligence designed to generate content—be…

When diving into the world of eCommerce branding, the number of approaches can be overwhelming. But for digital marketers who know their stuff, it’s a treasure trove of shiny opportunities.  The eCommerce space is growing and evolving at an astounding…

Could AI for digital marketing genuinely transform your entire advertising strategy? Without a doubt! Crafting an effective marketing strategy using ChatGPT prompts is a journey that begins with a profound understanding of your target audience – their likes, dislikes, and how they…