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Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points,…

According to Kevin Werbach, an associate professor of legal studies and business ethics at the Wharton School at the University of Pennsylvania, “gamification is the use of game elements and game design techniques in non-game contexts.” In other words, gamification…

In the hospitality industry, where experiences are crucial and first impressions are everything, social media marketing is crucial for attracting, entertaining, and retaining customers. Whether you’re a single boutique hotel or part of a renowned hotel chain, the way you present…

No secret that generative artificial intelligence is taking the stage in business and marketing, as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming increasingly prominent. The first quarter of 2023…

Getting lost in the world of marketing campaign ideas for restaurants can be so much fun when you know where to look, and this is the right place. Every restaurant owner knows that crafting the perfect dish is only half…

How do you know if it is time to update your eCommerce SEO checklist is due? Well, a sudden drop in traffic, website migration, or just because! You don’t always need a reason to update your eCommerce SEO strategy. Whatever…

In a digital universe that’s brimming with beauty tutorials, skincare secrets, and makeup magic, ensuring your brand shines amidst the glamour requires more than just a dab of foundation. If you’re a beauty, cosmetics, or skincare brand yearning to elevate…

Starting a digital advertising agency? Then, welcome to a world bursting with potential, especially in our digital-driven age.  Despite a minor setback in 2020 due to the pandemic’s impact on businesses, the global marketing agency sector is predicted to soar…

The essence of B2B online advertising is tailoring products, services, or solutions perfectly for businesses. And what sets it apart from the B2C game isn’t just an audience difference but the art of cultivating genuine business relationships.  While 80% of companies,…