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We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share counts. This brings out the following questions: How do…

With the start of a new year, marketing’s favorite tradition is speculating about the hottest trends for the next 12 months. The discussions imply that these trends are the most important things to focus on for the year ahead and…

The era of the mobile consumer is upon us in 2024. As we adapt to a new generation of digital interaction, one of the most prominent strategies in need of rejuvenation is email marketing. Once designed to appear solely on…

Discover the power of effective B2B SaaS marketing strategies with SimplifiedB2B, your key to unlocking new heights of success and setting your brand apart in a competitive market. As you might already know, SaaS is among the world’s fastest-moving and…

The digital marketing industry is brimming with agencies that excel at delivering results for their clients, yet many face challenges when trying to grow their businesses.  For newcomers, the task of getting clients can feel like navigating a maze, and…

Are you still using email marketing? I hope you said yes because email marketing is still relevant in 2024! Email marketing is a key component of a strong digital strategy, but with the overflow of messages in your consumer’s inboxes,…

Home truth: Tech companies, face high stakes in a competitive market where grabbing customer attention is tricky, and earning brand loyalty is no walk in the park. To stand out and connect with tech-savvy consumers, companies have to explore &…

The dominance of Amazon Marketplace inspires and, to some degree, crushes the enthusiasm of digital entrepreneurs. It is inspiring because Jeff Bezos literally started the world’s largest online marketplace in a garage after borrowing a quarter-million dollars from his parents. Back in…

A consumer’s insurance journey begins with a Google search for “insurance near me.” An insurance marketing strategy that brings its company into the top 5 Google results bags the consumer. Why would the consumer go beyond the top search results…