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Within marketing, video content consistently shines as the standout element of effective content strategies. As brands strive to forge genuine connections with their audience, they navigate the challenge of aligning with the high volume of consumers who review authenticity as a key factor in their brand loyalty decision.The mistake that we, as SimplifiedB2B, are seeing…

In 2024, the Digital Marketing world is evolving, bringing fresh opportunities to Search Engine Optimization, also known as SEO. With rapid technology advancements, we’re seeing user behaviors shifting; that said, businesses and marketers must adapt to stay ahead of the times. And that is exactly what our digital marketing and creative agency, SimplifiedB2B, is doing…

Are you thinking of launching and running a remote digital marketing agency? Then, you already know that the remote work revolution is transforming the entire digital marketing industry. That surge in remote work transforms the landscape of marketing agency remote jobs as well. Considering that remote working offers exciting opportunities for aspiring entrepreneurs is not…

For the past 20 years, the rise of the internet and technological advancement have changed our lives drastically. From daily weather checks, news reading, and communication to education and work – there is almost no aspect of our life that would stay untouched by the power of the internet. The reason is obvious, the internet…

Pharmaceutical marketing comes with its unique challenges and opportunities. We know that your aim, as a pharmaceutical marketing professional at SimplifiedB2B, is to craft strategies that not only comply with regulations but also effectively reach and engage your target audience. In this article, we will provide you with 5 proven pharmaceutical marketing strategies, incorporating the latest trends and…

With “Will marketing be replaced by AI?” and “Is AI going to take over jobs?” echoing loudly nowadays, you should understand the evolving marketing landscape.Rather than replacing marketing jobs, AI technology is becoming an ally, offering valuable insights, saving time through automation, and enhancing the human touch in marketing strategies. A study shows that 61.4%…

Almost everyone has had to deal with spam emails at one point.Services like Gmail usually send most of these emails to the spam folder. Still, their software isn’t perfect, and you’ll occasionally find them in your regular inbox. Unsolicited emails aren’t necessarily dangerous. But opening them may give scammers sensitive information that they can use…

When your startup faces a budget crunch, it’s tempting to trim costs wherever possible – in department budgets, personnel, production capabilities, etc. Often, the marketing department takes the first hit across all of these categories. But before you make that call, take a moment to reconsider.In the ever-evolving landscape of business, and particularly during a recession, avoiding…

As students compete with one another to get accepted to their dream schools, higher education institutions are also constantly seeking innovative ways to attract and retain students.As there is a significant amount of options available to potential students who seek to get a higher education, standing out for universities requires more effort than just traditional…

Online proofing allows for real-time collaboration, streamlined feedback, and a centralized review process. However, when dealing with a variety of digital assets, the process can become complicated and frustrating.Imagine having to review multiple digital assets – from website designs to web copy, social media graphics to video content, among others. Each asset requires a different…