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The journey of branding for tech startups is both a challenge and an adventure. At SimplifiedB2B, we’re inviting you to explore, innovate, and connect in ways that transform your tech startup into a guiding light in this digital age.Have you ever wondered what makes some tech startups not just survive but thrive in the competitive…

So, are you thinking of starting a web design agency? It’s a glorious idea.Rapid digitization has shown businesses how successful or disruptive a good online presence can be for businesses. In fact, 50% of customers claim that a firm’s website design influences how they perceive the company. Naturally, this situation also creates an opportunity for…

Just a decade ago, the digital world was merely a slice of our daily routines. Fast forward to today, and it doubles its grip on our time, captivating 77% of Americans every single day, as per Pew Research.Offline marketing isn’t as effective as it used to be, making digital marketing consultants the Swiss Army knives of the…

Preparing for a digital agency interview involves understanding the scope of questions you might face, ranging from general questions about your background to detailed discussions on digital marketing strategies.With global digital advertising spending expected to reach $752.8 billion in 2024, marking a 4.6% increase from the previous year, the digital marketing sector is experiencing important growth.…

As you set your sights on a career within a digital marketing agency like SimplifiedB2B, your first challenge is to make a memorable first impression. You’re most likely to know that the digital world is constantly evolving, thus digital marketing agencies are on the lookout for talent that not only keeps pace but pushes the…

As a designer at SimplifiedB2B, level-setting expectations are of critical importance if you wish to avoid the uncomfortable situation of creating a beautiful email signature design, only to discover later that it’s frequently failing in the always messy realm of email.  The first step in this process is to take certain design concepts off the table before…

Inclusive social media content considers the diverse needs of all audiences, including users with different first languages, cultural backgrounds, dietary requirements, or disabilities such as sight loss.When creating social media posts, videos, captions, or stories, you must consider the reading and listening experience of all audiences. This gives users a sense of belonging and involvement…

If you’re planning to launch a cold email campaign, or even a marketing campaign, for that matter, with emails being the medium, ensuring email addresses are correct is an absolute must! If you don’t do that, not only will your emails not reach the right people but also put your email account ID at risk…

The clarity and ease of access to your business information online, including your contact address on the website, are key to establishing trust and building credibility with your audience. You might think of it as a small detail, but it’s one that significantly influences how customers see your brand. Crafting your contact information is an…

With over 1 billion people worldwide living with a disability (according to the World Health Organization), implementing website accessibility best practices can help you tap into this vast audience and create a positive user experience for everyone.It’s worth mentioning that website accessibility does not only apply to people living with disabilities – but your entire…