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Starting a business is no easy feat. It requires time, effort, and dedication. But, that’s only half the battle. Once you’ve got the business up and running, you need to get the word out and make sure people know about your business and what it offers. That’s where branding comes in! As it’s especially important…

In today’s digital landscape, as consumers increasingly spend more and more time online, creating engaging content that speaks to target audiences is becoming more crucial. The popularity of video content on social media platforms like Facebook, Instagram, and TikTok has driven the rise of motion graphics. As a result, visual storytelling and motion graphics have…

We already know that the era we live in pushes us to display our businesses in the best way possible in the digital world and the same thing goes for real estate companies. The real estate industry is highly competitive, thus, having a professional and effective website is crucial for success. A website that is…

For most organizations, especially eCommerce stores, the brand’s success is directly linked to the website’s web hosting platform. Succinctly stated, the success of your digital marketing campaign is directly related to the architecture and health of your online store. You can design and implement the best digital marketing strategies and campaigns. Still, if your website…

Excellent mobile user experience, low development costs, and cross-platform functionality. Progressive web apps (PWAs) tick all the boxes when it comes to digital product solutions. You can combine an intuitive app-like experience with mobile web accessibility. Recent years have seen a string of successful PWA developments by major brands, with Starbucks, Twitter, and Alibaba all…

The world of real estate in the US is constantly evolving, and as a property professional, you need to stay ahead of the game. With so many marketing ideas for realtors available, it is crucial to detect which ones will work best for your business.  According to the National Association of Realtors, 97% of buyers used the…

Local SEO is a tough gig but, when 28% of local searches result in a purchase, it’s worth putting in some hard work. Thankfully, local SEO gets much easier once you’ve got all of the foundations in place and this 10-point checklist will help you do this. Crack all 10 of these key essentials and you’ll be…

Machine learning is an application tool of Artificial intelligence where a system learns and improves its learning from its own experience. It does not require specific programming. The main goal of machine learning is to make computers able to learn by themselves without the intervention of humans. For the process, the computer needs data in…

Most network managers view a virtual private network (VPN) as a fundamental technology for organizations that need to ensure online privacy. In this article, we focus on the benefits of VPN for website optimization. Many, however, are not aware of the key benefits of VPNs to digital marketing. In fact, VPNs are now strategic essentials for marketers…

Late last year, YouTube announced that, as of February 1, the YouTube Shorts fund would be discontinued. Since then, creators have instead been able to monetize their Shorts through the YouTube Partner Program and earn through ads. YouTube believes this will make it easier for creators to make money compared to when they had to compete…