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Digital marketing agency names create differentiation! The name you choose for your agency plays a crucial role in your brand’s perception and growth. If the creative agency name reflects your identity and describes your business thoroughly, it can carry your company to the top. Even if you shouldn’t only focus on the name when you…

Monitoring overall marketing efforts is never easy. There is numerous analytics to read into, and it’s difficult to know what data to prioritize. But whatever your priorities are, conversion rates are the most important when you’re looking at the overall performance of a marketing campaign. This is all well and good, but we’re now in…

Did you know that in the US alone, there are over 100,000 restaurants? As a highly competitive industry, many restaurants have fierce competition worldwide that keeps the restaurant industry successful, but at the same time, also projects a lot of fear. Therefore, it’s key to have a bullet-proof marketing strategy for your restaurant that allows you…

It’s that time of year again: Black Friday and Cyber Monday are almost upon us. Hopefully, you’re already well prepared, have got the right liability insurance in place, and your warehouse is well stocked.  No matter how organized you are, it’s never too early to double-check that all the boxes have been ticked. As the…

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well. It can help you shape your narrative and go from purely transactional relationships to emotional ones. Consider this: Some of the world’s strongest brands are forged by pinpointing…

Welcome to the exciting convergence of data science, artificial intelligence, and digital marketing strategies that is changing the future of advertising. We see an influx of technological developments in this digital age, from new ad formats and white labeling to augmented reality (AR) commercials and connected TV (CTV) ads. Programmatic advertising and the increase of…

Travelers watch videos before visiting a new place more than ever, increasing the importance of video marketing strategies for travel brands.  According to Think with Google, views of travel-related videos increased by 41% in August and September 2018 compared to 2017. In all industries, we know that video is one of the most demanded content types, which…

Three years into a global pandemic and much of the world’s business playing fields have been forced to change. Lockdowns, patron limits, and social distancing has culminated in a giant push towards business being done online, and so everyone has been clamoring to start a new digital marketing strategy. In the B2B space, marketing managers now…

Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts in addition to offering high-quality goods or services. In the current market environment, building a…

AI, also known as artificial intelligence, has transformed the way businesses operate, including the way content is created for websites. AI-generated content can be spotted more and more often on the web and can be a valuable tool for website owners who are looking for a cost-effective way of creating high-quality content. There are, however,…