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In the constantly evolving world of digital marketing, businesses are continually looking for innovative ways to optimize communication, engage audiences, and increase conversions.  One such technological innovation that has significantly transformed the landscape of email marketing is Artificial Intelligence (AI). This blog post will delve into AI’s role in email marketing, discuss its myriad benefits, and…

For an agency, resource planning is one of the key factors in smooth and successful operations. Essentially, good resource management can help you determine whether you have the capacity to deliver current and expected work, whether you need to bring in freelancer support, or even hire new recruits. Recent times have added some further challenges…

Whether you’re a professional video producer, TV producer, film creator, video game producer or a home/hobby creator of content for social media, sooner rather than later you’re going to want to add music to your productions. The music has an important role in enriching the emotional impact of any video, and there is always going…

Do you have a blog for your business’ website? If you answered yes, amazing, keep reading to learn how you can optimize it. If you said no, I highly recommend getting one started and continuing to read more about how an optimized blog can help your business. As a marketer at Bold x Collective, if there…

In the digital world of 2022, it’s easy for brands to get lost in a sea of content. It can be incredibly difficult to keep your audience engaged. From the second they glance at their phones in the morning, people are relentlessly bombarded with ads, notifications, and every other type of info out there. As…

Gone are the days when ads, print, and out-of-home hoardings were the only way of reaching your target audience. Now, digital marketing has changed the landscape of marketing forever. According to Statista, over 4.5 billion people use the internet, as of 2023! That signifies half the population of the world. Not to mention that a…

This is how Mastercard approaches engagement with an audience that’s millions strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. Mastercard’s global marketing campaigns are not a matter of throwing ideas into a campaign brief; thus they’re far more scientific. The marketing team starts by looking for what Mandel calls a moment of truth — an…

As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new effective ways to increase revenue. You can experiment with many different strategies – from setting defined goals to expanding into new marketing channels, yet how to be sure that it will work? As frequently the case,…

Times are changing and it seems like all the industries are plagued by new trends that reshape the game. For every ambitious entrepreneur, those trends are clear signs that the business needs to readjust and change to become better. Event marketing is on the rise and for a business to be successful nowadays, you have…

It’s hard to imagine what our world would look like without marketing. We’re so used to seeing commercials, ads, brochures, newsletters, and email campaigns everywhere that it has become a part of our daily lives. Strongly influenced by modern technological solutions, marketing has even become more integral and customized than ever before. However, understanding your…