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To keep up with the requirements of the digitalized world and reach its target audience effectively, all kinds of educational institutions need to leverage the power of online platforms. Digital marketing has become an essential tool for schools and educational institutes to attract prospective students, engage with parents, and promote their brands. On average, a higher…

Digital marketing for the hospitality industry has become an indispensable tool today. Travelers have been increasingly turning to the Internet to plan their trips, make reservations, and seek recommendations, having a solid digital marketing strategy is crucial for businesses in the hospitality sector.  In this guide, we will analyze the world of digital marketing for the…

Do you ever wonder how your favorite fast food restaurant manages to stay ahead in the fierce competition, constantly tempting your taste buds and making your tummy rumble with its delectable offerings? The solution can be found in the fascinating realm of fast-food restaurant digital marketing tactics! In today’s ever-connected world, the secret sauce to…

E-commerce is a type of business that deals with selling goods and services over the Internet. This area is very diverse: in addition to online sales itself, it includes the broad categories of Internet banking, which deals with online transactions, and Internet marketing, which includes advertising and actions aimed at increasing conversion. What is Cloud…

Digital marketers are continually scrambling to unearth the latest SEO techniques, social media trends, and pay-per-click strategies. However, there’s one tool that is often overlooked, gathering dust in the corner, while holding a significant amount of untapped potential. This unassuming powerhouse is none other than the humble email signature.  This tiny parcel of real estate…

The rise of streaming services pops up the same old questions: Are cinemas dying? What will the future of TV be?The video-streaming entertainment industry has undoubtedly revolutionized the entertainment industry by unbelievably changing the way we consume TV shows and movies. Top streaming platforms such as Netflix, Disney+, Amazon Prime Video, and Hulu have made…

With its user-friendly interface, extensive features, and an impressive gallery of success stories, Shopify has cemented its position as the driving force behind the lightning-fast growth of the e-commerce universe. The platform enables businesses to hit the ground running, giving them the wind in their sails to navigate the turbulent waters of online commerce and…

As innovations in technology advance, we often find ourselves wondering: Is virtual reality going to be important in entertainment? And the answer is a big YES. Augmented reality and virtual reality are two of the most exciting new technologies in recent years. They have the potential to revolutionize the way we interact with the world…

Ever wondered what an agency partner program is and how it could supercharge your marketing agency’s growth? In essence, an agency partner program, particularly in the SaaS realm, is a strategic alliance where your agency partners with a SaaS company to mutually benefit from shared resources and clients. What is a SaaS agency partner program? …

Back in 2022, Sprout Social released a report, titled “The State of Social Media Marketing in 2022,” which surveyed over 1,200 and found that 68% of consumers are more likely to trust a financial brand that is active on social media.  What’s more, the 2023 Fintech Consumer Report by Mintel also found that 75% of consumers say…