sb2b

Do you feel like your website needs a refresh? Changing your website’s style, the message you portray, and how to make orders can greatly improve the customer experience. This shakeup can be precisely what you need if your traffic has been low and sales have been stale recently. You may also have a poor ranking…

Let’s address the elephant in the room – most workplaces today are far from disability-inclusive. And frankly, that’s leaving tons of opportunity on the table.  Consider this – over 1.3 billion people, 16% of the global population, live with some form of disability. By excluding this massive section of the talent pool, organizations are likely to…

Picture this: It’s 2030, and you’re entrusting your brand’s entire marketing campaign to an AI entity, fully equipped to understand your consumers, predict trends, and craft the perfect strategy.  Does it sound surreal? Then, let’s think again because we’re at the threshold of this groundbreaking transition. Welcome to the age of AI agencies, where digital…

When it comes to marketing for restaurants, SEO isn’t just an optional strategy; actually, it’s an essential component of the general digital marketing approach.  With location and proximity being such important factors in attracting customers to restaurants, SEO can be the determining factor in a restaurant’s success or failure in the digital age. This time,…

As one of the most embraced brands across the world, Nescafé has a notable digital marketing strategy. Adopting a character that is part of life globally, Nescafé’s digital marketing strategy is a good example of how to communicate with a broad target audience. The brand manages to represent itself as a supporter of different life…

Evident that the future of digital advertising is here and… it’s riding the AI wave!  It’s no secret that AI is quickly becoming the go-to technology for predicting the future, particularly in the marketing world. Many experts agree that AI is the next big thing in this space.  Imagine a world where your marketing strategies aren’t just…

In an era where the digital realm is our gateway to immersive experiences, sports eCommerce websites have evolved into more than just online stores. They’ve become dynamic arenas where cutting-edge design intersects with the adrenaline of competition. As the online landscape continually reshapes itself, the design of an eCommerce website holds unprecedented influence, which will…

When it comes to advertising strategy, luxury brands go above and beyond. They craft fascinating campaigns that resonate just right with their audience. Luxury brand advertising campaigns work their magic in the ever-changing landscape of digital marketing. Luxury brand advertising strategies put together creativity, and pure brilliance to shape experiences that go beyond simple promotion…

Flow Water, the premium alkaline spring water brand, has become a trailblazer in the beverage industry, capturing the spirits and minds of consumers with its commitment to sustainability and wellness. Since its birth in 2015, Flow Water has witnessed exponential growth, establishing a formidable presence in North America and garnering international recognition. At the heart…

An either-or between creativity and data won’t work for any brand to stand out today. It needs both.  Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is a must. 61.4% of marketers have already used AI in their marketing activities, which is no surprise,…