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Have you incorporated gamification into your marketing strategy? If you said no, we’re here to tell you all about it! Gamification has become a popular strategy in today’s marketing efforts. By combining gaming elements with marketing techniques, brands can create interactive experiences that captivate audiences, increase engagement, and drive community participation. Gamification has proven to…

If there’s one guarantee about life in the digital agency world, there won’t be many dull moments. It’s full-on and fast-paced, which is why most of us love it, but with that speed comes the potential to take your eye off the ball when it comes to the behind-the-scenes of your own business. Let’s face…

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.  The global artificial intelligence market is estimated to generate $433 billion in sales from 2020 to 2023. And AI marketing is…

In a world where smartphones are our dining companions and hashtags are as important as salt, the success of your restaurant hinges on more than just the flavor of your dishes. Your online presence matters and social media has become the secret ingredient to serving up a thriving business. We’re here to guide you through…

The term “generative AI” has recently become almost ubiquitous. But what is generative AI in its true sense, and what should we expect from it?  At its core, generative AI represents a subset of artificial intelligence designed to generate content—be it text, images, or music. Unlike traditional AI models that respond or react, generative AI…

When diving into the world of eCommerce branding, the number of approaches can be overwhelming. But for digital marketers who know their stuff, it’s a treasure trove of shiny opportunities.  The eCommerce space is growing and evolving at an astounding pace. But as this digital boom continues, the traditional retail landscape faces challenges, with predictions…

Could AI for digital marketing genuinely transform your entire advertising strategy? Without a doubt! Crafting an effective marketing strategy using ChatGPT prompts is a journey that begins with a profound understanding of your target audience – their likes, dislikes, and how they prefer to converse. These insights are the building blocks for prompts that resonate with your…

Welcome to the exciting realm where the world of sports meets the dynamic landscape of social media. In the fast-paced arena of modern marketing, the fusion of these two powerhouses has revolutionized the way sports brands and companies connect with their audience. Whether you’re a seasoned player in the game or just stepping onto the…

In the ever-evolving realm of digital marketing, campaigns have taken various shapes and forms. We’ve seen the journey from straightforward banner ads to dynamic video content, and now we’re ushering in an era dominated by intelligent systems: chatbots and AI. These technological marvels are not just another buzzword; they’re shaping how businesses interact with their audience in…

The eCommerce market grew exponentially during the Covid era, as people stayed home and spent liberally. Yet there remains a pervasive sense of distrust when it comes to online transactions, meaning eCommerce businesses are having to rely less on customer reviews for social proof. Fake reviews lead to misjudged buying decisions. In turn, leveraging your online…