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Are you an agency representative weighing the pros and cons of teaming up with a SaaS provider? Dive deep into our guide, outlining benefits such as access to cutting-edge tools, increased service offerings, or exclusive discounts. We’ll provide insights tailored for agencies contemplating this strategic move.  Agencies constantly strive to offer exceptional services to their…

QR codes have come a long way. They were invented in the early 1990s to help track individual components in automobile factories. At some point in their life, they were a dying fad. The Apple 11 iOS update and the COVID-19 pandemic forced people to look for contactless options. One of them was QR codes.…

Are you ready to revolutionize your web design game? Say hello to the future of website or landing page creation with AI-powered tools!  In this article, you will deep dive into the world of artificial intelligence and explore powerful AI tools for website design that bring website and landing page design a breeze. Whether you are…

“In the realm of marketing, AI is the latest trendsetter.” This modern take on a classic phrase underscores the role AI now occupies in the marketing domain. For contemporary digital marketers, grasping the importance of AI-driven strategies and tactics is not just a fad; it’s an indispensable element for maintaining competitiveness nowadays. Let’s discover how AI…

A metaverse is a digital universe where you can be anyone, do anything, and go anywhere. It merges the real and virtual worlds, allowing remote work, virtual concerts, global exploration, and much more. It is where people can interact with other people and digital objects in a more immersive way than it is possible online…

With ‘Anytime, Anywhere‘ at the brand’s core, Walmart’s digital marketing strategy is rooted in two ‘A’s’–Accessibility and Availability.  It has 10,622 stores across 24 countries and successfully caters to over 37 million customers daily through its marketplace and offline stores, ticking off both A’s.  Starting its journey as a small discount retailer today, entails a solid branding story…

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to the author’s…

Are you looking to expand your home services business and explore new marketplaces? If the answer is yes, digital marketing is your go-to option. Digital marketing spending reached $522.5 billion in 2021, and it is expected to go up to $836 billion by 2026. Harnessing the power of digital marketing can allow your home services business…

All things AI have dominated our lives since the beginning of 2023, and as marketers, we’ve scarcely discussed anything else. AI has revolutionized not only the way we do our jobs but also our daily routines, and its popularity remains unwavering due to its continuous updates and changes. It keeps getting better, and users are…

Gamification is a powerful concept that turns ordinary activities into engaging and enjoyable experiences by borrowing elements from games. It’s all about adding fun and motivation to tasks that might otherwise seem ordinary. By integrating game-like features such as points, rewards, and competition into non-game settings like work, learning, or customer interactions, gamification creates enthusiasm…