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As content executives (and the content itself) guide the digital marketing landscape, we understand the constant pressure to innovate and differentiate your digital agency. While creative campaigns and cutting-edge technologies play their part, the true cornerstone of success for digital marketing lies in strategic, audience-driven content.Consider this: 91% of B2B buyers rate compelling content as…

Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is SimplifiedB2B’s pay-per-click (PPC) strategy’s secret weapon. These ads aren’t just another flashy distraction; they’re your ticket to higher conversions, a turbocharged brand presence, and…

Today’s society is directing all professional groups to digital. Many companies and brands not embracing the digital world find themselves a step behind. This reality holds true for dietitians and nutritionists, who stand to gain significantly from the myriad opportunities the online world offers. But navigating digital marketing can be as complex as understanding the…

Are you ready to explore the power of generative AI in your healthcare marketing strategy? SimplifiedB2B has got you covered in this article!The healthcare industry is undergoing a digital transformation, and artificial intelligence (AI) stands at the forefront of this change for sure. AI is already making waves in healthcare, from diagnosing diseases to developing…

In 2024, the landscape of branding has evolved significantly, presenting new opportunities for innovation and creativity. At SimplifiedB2B, our Digital Marketing and Creative Agency recognizes the dynamic nature of the business world, driven by digital advancements and evolving consumer behaviors.Crafting a robust brand strategy is paramount in today’s market environment. A well-crafted strategy sets your…

The eSports industry is experiencing unprecedented growth, offering brands within the eSports ecosystem unparalleled opportunities to connect with an enthusiastic and expanding audience through strategic eSports marketing initiatives. According to Newzoo, global viewership is projected to reach 532 million by 2025, with a predominantly Gen Z and millennial male demographic, presenting a prime opportunity for…

There’s a really interesting website where you can see the fines being dished out to companies that haven’t complied with GDPR. The first thing you notice when you look at the fines is that they don’t follow the narrative we’ve been fed. The majority of the fines aren’t multi-million-pound fines to huge corporations. They’re smaller (though still significant)…

We live in a world where consumer preferences shift as quickly as trends on social media, where brand loyalty is hard-won and easily lost, and where every click, like, and share counts. This brings out the following questions: How do FMCG brands connect, engage, and stay relevant in an increasingly digital marketplace? And most importantly,…

With the start of a new year, marketing’s favorite tradition is speculating about the hottest trends for the next 12 months. The discussions imply that these trends are the most important things to focus on for the year ahead and there’s always a strong bias in favor of the latest technology. Unfortunately, the emphasis on…

The era of the mobile consumer is upon us in 2024. As we adapt to a new generation of digital interaction, one of the most prominent strategies in need of rejuvenation is email marketing.Once designed to appear solely on a desktop device, many email campaigns still center around the widescreen layout and are not optimized…