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The way we do business has fundamentally changed—and so has consumer behavior. At SimplifiedB2B, we’ve been closely tracking the explosive growth in e-commerce and how emerging technologies are reshaping the landscape.In 2023 alone, retail e-commerce sales were estimated to exceed $5.8 trillion, and projections show they’ll climb by 39% to over $8 trillion by 2027.…

Finding and implementing new solutions can feel like an intimidating drain on time and resources. That’s why at SimplifiedB2B, we’ve embraced design thinking—a powerful approach that’s gained massive traction in recent years as a smarter, more empathetic way to tackle business challenges head-on.Design thinking encourages marketers to step into their customers’ shoes and communicate with…

First called teleshopping in the ’70s, e-commerce has come a long way, starting with phone-based sales and expanding to the World Wide Web. It’s now so mainstream that more people prefer shopping from their screens than visiting a physical store.As per a report, 2.14 billion people are shopping online. That’s a massive pool of potential…

Demand for influencer marketing services is skyrocketing, with brands doubling down on this strategy across industries. According to Influencer Marketing Hub, the impact of influencer marketing has led social media to overtake paid search as the largest global advertising channel. With over 80% of marketers finding it effective and US influencer marketing spending projected to…

What makes a business’s success sustainable?Is having a steady capital flow and unique products enough? No. Customers will turn to other brands if their experience on your website or with your campaigns is not smooth and relevant enough.Your marketing must reflect that you understand your customers and are committed to providing the best possible shopping…

Audio advertising is a powerful way to connect with audiences in all types of markets. And it doesn’t just highlight what your business offers—it can bring your brand’s personality to life. Compared to traditional print and digital strategies, audio offers key advantages, like access to attentive listeners. In fact, podcasts—one of the biggest vehicles for…

Keeping Track of Attendance Shouldn’t Feel Like a BurdenYet, for many businesses, outdated systems make daily tasks harder than necessary. You’re left scrambling to figure out who’s in, who’s out, and when they’re working—often with software that feels more like a burden than a tool.A concerning 2024 report from the Trades Union Congress (TUC) found…

Businesses, including digital marketing agencies and advertising companies, are now aiming to automate workflows for better outcomes. AI agents appear to be one of the most effective ways to achieve this.Undeniably, the rise of AI marketing has also naturally led to the increasing prominence of AI agents. In other words, AI agents have become the…

In the fast-paced world of marketing, multitasking is often hailed as a vital skill. However, the constant pressure of juggling multiple tasks can lead to a significant decrease in productivity. At SimplifiedB2B, we believe in rethinking task management approaches to drive better outcomes. By shifting focus from multitasking to single-tasking, marketers can enhance productivity and…

Every marketing campaign aims to keep customers engaged enough to convert. But how can you make sure you’re providing smooth customer journeys? The answer lies in mapping customer journeys using marketing funnel analytics. At SimplifiedB2B, we specialize in helping businesses master this critical technique. In this guide, we’ll explore how marketing funnel analytics can support…